CHINA TARGET is a workshop aimed at providing entrepreneurs and managers, especially from small and medium-sized enterprises (SMEs), with the methods and operational tools to successfully conduct business in China.

During the workshop, I will teach you concretely about the strategic steps to take and the operational challenges to overcome.

We will address the most frequently asked questions that our companies face when entering the Chinese market:

• Do I have the right skills and people to do business in China?
• Are my products suitable for the Chinese market?
• How can I protect my Intellectual Property?
• How can I conduct market analysis and where can I find the data?
• What steps can I take to establish a presence?
• How can I search for and evaluate a Chinese partner?
• How can I develop a network of distributors?
• What messages and communication channels can I use?

Participants in the workshop will receive the tools to formulate and implement their strategy in the Chinese market, tailored to the market and the needs of their company.