It is essential to put in writing the internationalization strategy, define mid-term objectives and investments, and translate them into actions and operational responsibilities.

To develop an effective Business Plan, the GOABROAD method first revisits the Business Model outlined in the initial project phase. For each of the target markets, an evaluation will be conducted on how the external environment and market situation influence various elements of the Business Model to assess the necessary changes to address specific markets.

Once the specific business model for the target market is defined, a second essential tool is the Competitive Analysis, allowing us to establish a precise current and prospective competitive positioning compared to competitors operating in the market.

GOABROAD© provides a proprietary method for conducting Competitive Analysis, which, through an analytical process involving those directly involved in the market, allows for the definition of a precise positioning and identification of which elements of the marketing mix need to be addressed to modify it.