GrowTheNet© is an operational method owned by ChannelMarketing, designed to guide companies operating in B2B markets in the development of their distribution networks.

The GrowTheNet© workshop will lead participants to acquire the methodology and develop tools to:

• Evaluate the competitive positioning of the company and its Distributors in their respective markets and define specific sales targets.
• Gather and analyze crucial information to understand their distribution channels and comprehend their needs.
• Define specific Key Performance Indicators (KPIs) to set minimum standards for a Distributor and evaluate them accordingly.
• Formulate development strategies for Distributors in their respective areas and develop action plans and tools to implement them.
• Interact in the most correct and effective manner with various types of distribution channels.
• Transition from a "one-to-one" relationship with Distributors to a network concept, multiplying the impact of marketing actions developed by the company.