Asses your Company organization
Evaluate how well-equipped your company is to face foreign markets!
The first step for a company that wants to start exporting or improve its performance is to assess whether its organizational structure can support this strategy.
To do this, ChannelMarketing proposes EXPORT CHECK-UP, a methodology that helps understand how ready the company is for export and identifies any weaknesses that need correction.
Export Check-Up assesses the organization of the company from 6 perspectives:
In this preliminary phase of the internationalization project, it will also be important to define two fundamental but often overlooked elements: the Business Model of the company and its Value Propositions.