The definition of the entry or development mode in different countries, for example through direct exports or by establishing a subsidiary or joint venture with a local operator, is a complex decision. It must take into account many factors and requires a careful assessment of costs, benefits, and risks.

In the GOABROAD© method, this phase involves organizing a series of plenary meetings with all company functions that will be involved in the internationalization process, not just the sales team.

To assist you in choosing the most suitable entry modes, you can use the attractiveness/competitiveness matrix. However, in this phase, it will be crucial to ask the right questions to make well-considered and shared entry strategy choices.

It will also be important in this phase to evaluate, for each target market, the most suitable distribution channels, using the simple but useful Go-to-Market framework to assist you in the decision-making process.